services.
audit
The social media audit entails going through the brand’s public social media profiles. Each profile is assessed on the three key elements outlined below. The assessment is presented along with quick wins for social media aligned to business goals.
strategy
The social media strategy will provide the foundation for all organic content & paid content.
The strategy document includes: Social media objectives, target audience profiles, content pillars and community building
creation
Social media content creation entails going out into the world and filming content in accordance with the content pillars & content calendar. Content creation involves; filming logistics & planning, content shot list, filming & editing.
Please note: the content created is 'social first content', which means shot and edited with social media as the primary focus.
management
Social media & community management entails managing all / some social media profiles for the brand. This includes; posting, scheduling, community engagement, algorithm preparation, trend analysis & reporting.
calendar
The social media content calendar provides a clear framework of what a brand should post every week. The framework breaks down the content by things like; Date & Day of week to post, content pillar, content format, metrics to measure content performance and more.
paid ads
Paid social media managing all / some advertising platforms for the brand.
This involves; posting / scheduling ads. account management, audience research, ad optimisation, A/B testing, tactical ad campaign creation & reporting.
workshops, masterclasses & bootcamps
Social media workshops allow brands to receive a tailored consultation. The workshops are a great place to ask questions and get guidance on social media. These are great for an existing team that needs refreshers and guided sessions.